2D_ENT 104 -MARKET RESEARCH AND CONSUMER BEHAVIOR
Bachelor of Science in Entrepreneurship
This course equips students with the knowledge necessary to understand the needs of the consumers-how and when they
make purchase decisions. This involves becoming familiar with different market research techniques and learning how to apply these techniques to
gain insights of consumer behavior.
make purchase decisions. This involves becoming familiar with different market research techniques and learning how to apply these techniques to
gain insights of consumer behavior.
2E_ENT 104 -MARKET RESEARCH AND CONSUMER BEHAVIOR
Bachelor of Science in Entrepreneurship
This course equips students with the knowledge necessary to understand the needs of the consumers-how and when they make purchase decisions. This involves becoming familiar with different market research techniques and learning how to apply these techniques to gain insights of consumer behavior.
ABM 4 -BUSINESS MARKETING 2A
Bachelor of Science in Entrepreneurship
The course deals with the principles and practices in marketing goods and services. It also focuses on the
development of integrated marketing.
development of integrated marketing.
ABM 4 -BUSINESS MARKETING 2B
Bachelor of Science in Entrepreneurship
The course deals with the principles and practices in marketing goods and services. It also focuses on the
development of integrated marketing.
development of integrated marketing.